Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Date Titlesort descending Document Source Publication Marketing Channel
10/2015 Build A Case For The Digital Command Center Research Forrester Digital / Social Media
7/2016 Build A Case To Show Social's Value To Marketing And The Entire Enterprise Research Forrester Digital / Social Media
6/2012 Build A Push And Pull Social Marketing Process Research Forrester Digital / Social Media
12/2015 Build an Influencer Social Marketing Program That Delivers Results Research Gartner Digital / Social Media
12/2015 Build Customer Relationships With Social Customer Care Research Forrester Digital / Social Media
10/2013 Building behavioral intentions in automotive industry: Brand experience, satisfaction, trust, direct mail communication and attitudes toward advertising Research Business Management Dynamics Direct Mail
7/2016 Building Brands That Attract + Engage Fans Research CMO Council Any Marketing Channel
9/2014 Building Buzz and Episodes with Bite-Sized Content: Portlandia's Formula for Turning a Video Project into a Television Series Research Journal of Broadcasting & Electronic Media Digital / Social Media
2/2011 Built in or bolt on: Why social currency is essential to social media marketing Research Journal of Direct, Data and Digital Marketing Practice Digital / Social Media
2/2016 Business is calling: Click-to call and mobile marketing Research Journal of Digital & Social Media Marketing Mobile
6/2017 Business School Uses Sequencing to Increase Applicants Case Study Digital / Social Media, Direct Mail
10/2014 Business to business digital content marketing: marketers' perceptions of best practice Research Journal of Research in Interactive Marketing Digital / Social Media
10/2016 Business Uses Direct Mail to Expand Client Base in Motorcycle Accessories Industry Case Study Direct Mail
11/2015 Buy Buttons: The Next Step in Social Commerce Research eMarketer Digital / Social Media
9/2013 Buying impulse triggered by digital media Research The Service Industries Journal Digital / Social Media
8/2015 By 2017 the CMO will Spend More on IT Than the CIO Research Gartner Any Marketing Channel
4/2017 C-Suite Series: A Marketer's Guide to Behavioral Email Research Bouncex Digital / Social Media, Mobile
3/2013 Can a Print Publication Be Equally Effective Online? Testing the Effect of Medium Type on Marketing Communications Research Marketing Letters Digital / Social Media, Print
11/2013 Can advertising influence the results of hedonic tests for food products? Research International Journal of Advertising TV / Radio
7/2015 Can marketing automation be the glue that helps align sales and marketing? Research Journal of Direct, Data and Digital Marketing Practice Any Marketing Channel, Emerging Channels
2/2011 Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working Research Forrester Digital / Social Media
5/2016 Canadian Marketers 2016 Outlook Research Ignite Digital Digital / Social Media
10/2016 Car Dealership Uses New Buyer, Personalized Packet to Increase Loyalty Case Study Digital / Social Media
11/2011 Case Study: ADT Improves Interactive Marketing Decision-Making By Using Dashboards Research Forrester Digital / Social Media
8/2013 Case Study: BBVA Drives Online Banking Use With Game Mechanics Research Forrester Digital / Social Media

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