Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Date Title Document Source Publicationsort descending Marketing Channel
1/2015 UNUM: Inaugural direct-to-consumer campaign Research DMA International ECHO Awards, 2015 Direct Mail
7/2017 Hitting the Mark 2017 Research Dot Mailer Digital / Social Media
10/2017 6 ways to grow your database this season Research Dot Mailer Digital / Social Media
10/2017 Artificial Intelligence in email Research Dot Mailer Digital / Social Media
10/2017 Empowering your events marketing with email Research Dot Mailer Any Marketing Channel
1/2014 The Role of the Marketing Mix in Television Media and the Concept of “Consumer Audience” Research Economic Development TV / Radio
3/2016 SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING Research Ekonomski Vjesnik Digital / Social Media
3/2013 Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists Research Electronic Commerce Research Digital / Social Media
9/2014 The effects of product involvement and impulse buying on purchase intentions in mobile text advertising Research Electronic Commerce Research and Applications Mobile
7/2018 Evaluation of an Augmented Reality Embedded On-line Shopping System Research Elsevier Emerging Channels
7/2018 We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships Research Elsevier Digital / Social Media
7/2018 Augmented reality: Designing immersive experiences that maximize consumer engagement Research Elsevier Emerging Channels
7/2018 Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour Research Elsevier Emerging Channels
6/2018 Evaluation of an Augmented Reality Embedded On-line Shopping System Research Elsevier Emerging Channels, Emerging Channels
6/2018 Augmented reality: Designing immersive experiences that maximize consumer engagement Research Elsevier Emerging Channels, Emerging Channels
6/2018 Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour Research Elsevier Emerging Channels, Emerging Channels
6/2018 We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships Research Elsevier Emerging Channels
1/2016 US DIGITAL DISPLAY ADVERTISING TRENDS Research eMarketer Digital / Social Media
9/2013 THE GLOBAL MEDIA INTELLIGENCE REPORT Research eMarketer Digital / Social Media
3/2015 Filtered Photos Still Brands' Instagram Go-To Research eMarketer Digital / Social Media
6/2015 Apparel Retailers and Digital Commerce: Trends and Benchmarks Research eMarketer Digital / Social Media
7/2015 Mobile Games: A Large Audience, But Limited Ad Spending (So Far) Research eMarketer Digital / Social Media
7/2013 THE GLOBAL SOCIAL NETWORK LANDSCAPE Research eMarketer Digital / Social Media
5/2016 For Social Media Marketers, Facebook Produces the Best ROI Research eMarketer Digital / Social Media
6/2015 Furniture Retailers and Digital Commerce: Trends and Benchmarks Research eMarketer Digital / Social Media

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