Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
10/2016 Online Re-commerce Store Used Direct Mail to Increase Customer Loyalty Case Study Direct Mail
10/2016 Drive Returns With Adaptive Content Promotion Research Forrester Digital / Social Media
10/2016 Insurance Agent Expanded Client Base in Competitive Personal Insurance Industry Case Study Direct Mail
10/2016 Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength Research Journal of Retailing Direct Mail
10/2016 Manufacturing Company Gained New Clients with Direct Mail Campaign Case Study Direct Mail
10/2016 Interactive Technology Used to Improve Bottled Water Sales Case Study Digital / Social Media, Direct Mail, Mobile
10/2016 Investment Company Used Direct Mail to Grow Sales Case Study Direct Mail
10/2016 Fuel Supplier Expanded Customer Base through Postcards Case Study Direct Mail
10/2016 Jewelry Company Increased Awareness with Catalogs Case Study Direct Mail
10/2016 Auto Shop Re-engaged Customers through Direct Mail Case Study Direct Mail
10/2016 How Analytics Drives Customer Life-Cycle Management Research Forrester Digital / Social Media
10/2016 Ticket Seller Used Direct Mail to Engage Travel Market Case Study Direct Mail
10/2016 Insurance Agency Increased Revenues through Use of Direct Mail Case Study Direct Mail
10/2016 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand Research Journal of Business Research Digital / Social Media
10/2016 Luxury Home Insurance Company Builds Loyalty With Direct Mail Case Study Direct Mail
10/2016 Gaming Company Re-engaged Customers through Mailpiece Case Study Direct Mail
10/2016 Publisher Increases Subscription Rates with Personalized Bundles Case Study Direct Mail, Print
10/2016 Connected Consumer Roundup Research eMarketer Digital / Social Media, Mobile
10/2016 Insurance Company Expanded Client Base through Direct Mail Case Study Direct Mail
10/2016 Pet Clean Up Company Increased Awareness of their Unique Services Case Study Direct Mail
10/2016 Motorcycle Manufacturer Uses Customer Feedback to Increase Engagement Case Study Digital / Social Media
10/2016 SOCIAL MEDIA MARKETING: THE NEXT GENERATION OF BUSINESS ENGAGEMENT Research International Journal of Management Research and Reviews Digital / Social Media
10/2016 Eipper Realty Generated More Leads through Mail Campaign Case Study Direct Mail
10/2016 Trade Show Gained Thousands of Attendees from Direct Mailing Case Study Direct Mail
10/2016 Car Dealership Uses New Buyer, Personalized Packet to Increase Loyalty Case Study Digital / Social Media

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