Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
11/2018 Understanding Programmatic TV advertising Research International Journal of Advertising Digital / Social Media
11/2018 Advertising on Hulu, Everything You Need To Know Research Ignite visibility Digital / Social Media
11/2018 Social TV: How Social Media Activity Interacts With TV Advertising Research GfK Marketing Intelligence Review Digital / Social Media
10/2018 A guide to customer lifetime value, customer acquisition cost, and unit economics Research TechInAsia Any Marketing Channel
10/2018 GDPR for Marketing: The Definitive Guide for 2018 Research Digital / Social Media
10/2018 The Updated Guide to Facebook Ad Placements [Infographic] Research MarketingProfs Digital / Social Media
10/2018 How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal Research Dealer Magazine; New York Digital / Social Media
10/2018 SaaS Metrics 2.0 – Detailed Definitions Research Any Marketing Channel
10/2018 Measure The Return On Sales and Marketing Investments with the CLV:CAC Ratio Research Klipfolio Any Marketing Channel
10/2018 The GDPR is coming and will change Facebook ad targeting Research Digiday Digital / Social Media
10/2018 Changes to Facebook Advertising After Cambridge Analytica Research
10/2018 Subscription Scorecard Metric Deep Dive: Customer Lifetime Value and Customer Acquisition Cost Research Waterstone Any Marketing Channel
10/2018 5 Ways the GDPR Will Impact Your Facebook Ads Research Digital / Social Media
9/2018 US Digital Display Advertising 2018: Seven Big Bets for Buyers and Sellers Research eMarketer Pro Digital / Social Media
9/2018 3 YouTube Targeting Options You Need to Try Research SEMrush Digital / Social Media
9/2018 Consumers Look to Direct Mail for Restaurant Deals Research eMarketer Pro Direct Mail
9/2018 3 ways you can combine print and digital marketing campaigns Research CIO; Framingham Direct Mail
9/2018 Merging Social Media And Direct Mail Research Any Marketing Channel
9/2018 The Ultimate Guide to Direct Mail Research Hubspot Direct Mail
9/2018 Fender blasts digital airwaves with hyper-targeted paid social, video and display campaign Research The Drum Digital / Social Media
7/2018 Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour Research Elsevier Emerging Channels
6/2018 Mobile App Installs: What You Need to Know About User Acquisition Research eMarketer Pro Mobile, Mobile
6/2018 A Recipe For Mobile App Success Research Forrester Mobile, Mobile
6/2018 The State Of Mobile Advertising: Context And Measurement Wanted Research Forrester Mobile, Mobile
6/2018 Evaluation of an Augmented Reality Embedded On-line Shopping System Research Elsevier Emerging Channels, Emerging Channels