Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
6/2019 User Generated Content: 5 Steps to Turn Customers Into Advocates Research Sprout Social Digital / Social Media
6/2019 How Does B2B Social Media Marketing Differ From B2C? Research The Manifest Digital / Social Media
6/2019 How B2B Marketers Can Succeed on the 6 Big Social Networks Research Hubspot Blog Digital / Social Media
6/2019 3 Differences Between B2C and B2B Social Media Marketing Research Oktopost Digital / Social Media
6/2019 The Best B2B Social Networking Channels To Grow Your Business Research Shane Barker Digital / Social Media
6/2019 How To Increase Website Engagement Through User Generated Content Research Taggbox Digital / Social Media
6/2019 How the Beauty Industry is Setting the Standard for User-Generated Content Research ekomiBlog Digital / Social Media
6/2019 Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content Research SSRN Digital / Social Media
6/2019 Where B2B Marketers Are Winning in Social Media Research CMSWire Digital / Social Media
6/2019 21 Stats That Prove Your Brand Needs More User Generated Content Research SocialToaster Digital / Social Media
5/2019 Will Print Advertising Still Work in 2018? Research Mediaspace Solutions Print
5/2019 Connected TV Advertising Trends in 2019 Research admixer Digital / Social Media
5/2019 Audience for connected tv grows, but ad spending has lagged Research Emarketer Digital / Social Media
5/2019 Marketers struggle to master connected tv advertising as audience grows Research Emarketer Digital / Social Media
5/2019 US Connected TV Users Research Emarketer Digital / Social Media
5/2019 15 Clever Interactive Print Ad Examples That Can Complement a Digital Campaign Research Hubspot Print
5/2019 'Advertisers think it’s just like buying digital’: Myths of connected TV advertising Research Digiday Digital / Social Media
5/2019 How language and image construct synaesthetic metaphors in print advertising Research Visual Communication Print
4/2019 Competitive Poaching in Search Advertising: A Randomized Field Experiment Research Fox School of Business, Temple University Digital / Social Media
4/2019 Keywords: What Are Keywords & Why Do They Matter for PPC? Research WordStream Digital / Social Media
3/2019 Episode 7: Understanding Voice Search and the Future of SEO Research Skill Up Podcast Mobile
12/2018 Micro-Influencer Marketing: A Comprehensive Guide Research Hubspot Digital / Social Media
12/2018 The Ultimate List of Instagram Influencers in Every Industry (94 and Counting!) Research Hubspot Digital / Social Media
12/2018 Global Influencer Marketing What Platforms to Use, Policies to Follow and the Paths to Purchase Around the World Research eMarketer Digital / Social Media
11/2018 eMarketer Releases New Addressable TV Ad Spending Estimates Research eMarketer Digital / Social Media

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