Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
10/2018 SaaS Metrics 2.0 – Detailed Definitions Research Any Marketing Channel
10/2018 Measure The Return On Sales and Marketing Investments with the CLV:CAC Ratio Research Klipfolio Any Marketing Channel
10/2018 The GDPR is coming and will change Facebook ad targeting Research Digiday Digital / Social Media
10/2018 Changes to Facebook Advertising After Cambridge Analytica Research
10/2018 Subscription Scorecard Metric Deep Dive: Customer Lifetime Value and Customer Acquisition Cost Research Waterstone Any Marketing Channel
10/2018 5 Ways the GDPR Will Impact Your Facebook Ads Research Digital / Social Media
10/2018 A guide to customer lifetime value, customer acquisition cost, and unit economics Research TechInAsia Any Marketing Channel
10/2018 GDPR for Marketing: The Definitive Guide for 2018 Research Digital / Social Media
10/2018 The Updated Guide to Facebook Ad Placements [Infographic] Research MarketingProfs Digital / Social Media
10/2018 How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal Research Dealer Magazine; New York Digital / Social Media
9/2018 3 ways you can combine print and digital marketing campaigns Research CIO; Framingham Direct Mail
9/2018 Merging Social Media And Direct Mail Research Any Marketing Channel
9/2018 The Ultimate Guide to Direct Mail Research Hubspot Direct Mail
9/2018 Fender blasts digital airwaves with hyper-targeted paid social, video and display campaign Research The Drum Digital / Social Media
9/2018 Consumers Look to Direct Mail for Restaurant Deals Research eMarketer Pro Direct Mail
9/2018 US Digital Display Advertising 2018: Seven Big Bets for Buyers and Sellers Research eMarketer Pro Digital / Social Media
9/2018 3 YouTube Targeting Options You Need to Try Research SEMrush Digital / Social Media
9/2018 15 Clever Interactive Print Ad Examples That Can Complement a Digital Campaign Research Hubspot Direct Mail
8/2018 15 Simple Tips for Improving Local SEO Research Forbes Digital / Social Media
8/2018 New Research: 35% of Competitive Local Keywords Have Local Pack Ads Research Moz Digital / Social Media
8/2018 How to Optimize Your Google My Business Listing Research Moz Digital / Social Media
7/2018 How AR and VR will Reshape Shopping Research Emarketer Pro Emerging Channels
7/2018 Market Guide For Augmented Reality Research Gartner Emerging Channels
7/2018 Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour Research Elsevier Emerging Channels
7/2018 Product categories for which US shoppers would likely shop via augmented reality Research Emarketer Pro Emerging Channels