Episode 7: Understanding Voice Search and the Future of SEO

According to this podcast, 30% of searches will be done without a screen by 2020. However, there are a few key differences every marketer must understand before delving into this new realm of SEO marketing. The most obvious difference between voice search rankings and typical search results is that there is usually one result for voice search, which has big implications for your results. Another difference to watch out for: voice assistants can come back to users with refinement queries, which typical searches do not have the capacity to do.

Marketing Beyond the Screen:Using Voice Technology to Boost Brand Engagement

This eMarketer article goes through some of the benefits and trade-offs to marketers who are interested in voice-activated hardware and software. One of the big trade-offs is what customers are giving up in exchange for smart speakers (traditional radio, smartphones, and TV). By 2020 it is expected that over 105 million people (31.6% of the population) in the US will be using voice assistant devices. Despite these losses, many opportunities present themselves in voice.

Voice Search for Local Business Study

This article presents a lot of interesting and valuable statistics on voice search on the topic of local business. 58% of consumers have used voice search to find local businesses, while 46% of voice search users look for local businesses on a daily basis. Over a quarter of voice search users look at the website of a local business after making a voice search. Consumers use voice search to make reservations, hear prices, and to find out what products businesses offer. Find useful tips for using voice SEo for local businesses by clicking below!

The Definitive Guide to Voice Search: How to Beat Your Competitors to the Punch

With the future quickly approaching, everyone is starting embrace voice. Customers are quickly adopting conveient devices like Alexa, Echo, Siri to perform voice search in their homes. This article gives marketers and SEO experts advice on how to prepare for the era of voice search. Neil Patel gives helpful tips in this guide on voice search. In particular, target micro-moments and long-tail keywords help to create a realistic user experience.

Voice Search Will Change Customer Discovery Forever

It is true that customers have started using voice search, but most of them are primarily using this for simple commands and meaningless searches. Intelligent agents can only do simple tasks on users' behalf. However, the authors of this Forrester article forecast that customers will adapt to voice search quickly as they have shorter attention spans, and companies will improve the ability of their intelligent agents to anticipate the need of customers in the next five years.

Driving Customer Lifetime Value with Machine Learning

The key to success for many mobile marketers is acquiring passionate customers who love the experience you provide them enough to spend their time and dollars with you. This session, presented by Sam Eisler, Mobile App Measurement Lead @ Google, focuses on why it is important to segment your users and how it ultimately ties back into your user acquisition strategy. She speaks about how industry and company play a key role in differentiating your customers and how to think about customer lifetime value in a way that is specific for your business framework.

Mobile Advertising: A Framework and Research Agenda

Analysts predict that the mobile advertising market will reach over $65 billion by 2019, all because of a small device that most users keep within arm's reach. Despite the growing opportunities for communication with customers, all firms can be negatively impacted by intrusive factors that significantly affect their mobile advertising and other marketing strategies. The purpose of this article is to offer expertise on a mobile advertising effectiveness framework to help marketers identify and harness the market factors around them. In this framework, Grewal et al.

Market Guide for Mobile App Analytics

Organizations run the risk of app abandonment and poor user engagement when they fail to understand how to integrate mobile analytics with the business goals, effectively gather user feedback, and sift through the troves of information analytics provides.

The State Of Mobile Advertising: Context And Measurement Wanted

In their 2017 Global Mobile Advertising Benchmark Online Survey, Forrester surveyed 278 global marketers on their practices in mobile advertising initiatives. While marketers are spending more and more on advertising budgets, they often are not putting their money to good use. A great challenge to marketers is the collection of accurate and high-quality data, which many marketers are unable to do. Another challenge for marketers is resorting to banner ads, first-and last-click attribution, and demographic targeting instead of adopting new and improved methods.

A Recipe For Mobile App Success

Deriving its information from a survey of 825 US smartphone owners, this Forrester article delves into the strategies for app success. These include ways to drive app downloads, create optimal app experiences, and set accurate metrics to measure performance. While word of mouth and cross-promotion are effective, the key is combining these strategies with analytics tools that allow you to test hypotheses and business metrics that are right for your business.

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