Global Influencer Marketing What Platforms to Use, Policies to Follow and the Paths to Purchase Around the World
This article discusses influencer marketing and its successes. One of the key insights provided is that while celebrity (macro) influencers have a better reach than traditional media, micro (smaller) influencers have much more ability to generate sales and interactions. More than 50% of digital purchases have been driven by social media, the article reports. Online celebrities with a small following are trusted more than online celebrities with a large following.