Global Influencer Marketing What Platforms to Use, Policies to Follow and the Paths to Purchase Around the World

This article discusses influencer marketing and its successes. One of the key insights provided is that while celebrity (macro) influencers have a better reach than traditional media, micro (smaller) influencers have much more ability to generate sales and interactions. More than 50% of digital purchases have been driven by social media, the article reports. Online celebrities with a small following are trusted more than online celebrities with a large following.

The Ultimate List of Instagram Influencers in Every Industry (94 and Counting!)

In June 2018, Instagram reached 1 billion monthly active users, reaching 24% of internet users worldwide (Statista, 2018). Attracting the attention of Instagram users can be a challenge without an established credibility or emotional connection towards your brand. When selling a product on social media, having an influencer advocate for your product can establish that connection very quickly. For marketers who want to get started on their Instagram influencer strategy, this article lists the top Instagram influencers in areas like food, beauty, and more.

Micro-Influencer Marketing: A Comprehensive Guide

The article discusses a new concept in influencing marketing. Micro-influencers are social media individuals who work or specialize in a particular vertical and frequently share social media content about their interests. This Hubspot piece also points out some advantages of micro-influencers, including better engagement rates, more targeted audiences, and more affordable pricing. The article also provides some examples of significant brands that are successful in using micro-influencers for businesses ranging from consumer products to travel and accommodations.

10 Statistics You Need to Know About Influencer Marketing

The advent of the social media age has transformed the way marketers approach their customers. Often a message, no matter how carefully constructed, will fall short of marketing goals if sent through a medium that the customer does not trust or connect with. Influencer marketing is a strategy to approach customers in a meaningful medium, but there are many unanswered questions with this newly developing tactic. Why does influencer marketing work? How do we know it’s effective? What are associated costs and how do you get started?

SOCIAL MEDIA INFLUENCERS DRIVE TRENDS–BUT HOW? AND WHY?

There is a shift in how marketers are reaching consumers. They are employing not only media celebrities but stars from the social media sphere to market to consumers online. Why are today's audiences more receptive to social media influencers than traditional celebrity spokespersons? How do influencers act as tastemakers? How do they create desire for products? You may find the answer in these articles! No matter what your industry is,the authors describe in the pieces abstracted below the opportunities for your brand to collaborate with influencers.

Social TV: How Social Media Activity Interacts With TV Advertising

Social TV is the simultaneous consumption of television alongside social media chatter about the programming. This topic is highly relevant for marketers. Usually it is considered a bad thing for TV advertisers, and while there can be distraction from the ads, marketers can also benefit from Social TV's positive effects. Consumers' multiscreen activities can be used to attract more viewers, to leverage TV campaigns, and to increase sales. To take advantage of social TV, marketers need to develop a social media and ad design strategy for TV shows. Not every "social show‚" is good for them.

Advertising on Hulu, Everything You Need To Know

Advertising on Hulu can be a very effective means of getting a message out and building brand awareness. One 30-second ad can generate a 61% increase in top-of-mind awareness and a 22% increase in purchase intent, when compared to traditional TV ads. Branded title cards at the beginning of a show are 106% better at building top-of-mind awareness than traditional TV ads, with a 31% increase in purchasing intent. Hulu also allows the advertiser a variety of options and methods to target its audience and increase engagement with potential viewers.

Understanding Programmatic TV advertising

Television is undergoing tremendous technological developments, which will enable marketers to direct commercial messages to more specific audiences at the individual and/or household level. Traditional ways of buying TV advertising are being challenged by the programmatic approach, which originated with search-and-display ads, and uses data technology and real-time auctions to automate transactions between buyers and sellers.

eMarketer Releases New Addressable TV Ad Spending Estimates

According to eMarketer's latest forecast, U.S. addressable TV spending will reach $1.26 billion in 2017 - and over $3 billion by 2019! eMarketer has included broadcast and cable TV spending in this forecase, but does not include digital TV. Addressable TV ads are targeted ads delivered to the viewers' set-boxes via the provider. These ads can be viewed both during normal broadcasts and through on-demand viewing. Addressable TV has the potential to reach over 74 million households. Programmatic TV ad spending will grow from $1.13 billion in 2017 to $3.8 billion in 2019.

Evaluation and decision making in social media marketing

This paper discusses the relationship between social media evaluation procedures and marketing campaigns. Organizations of all sizes are becoming more invested in social media marketing, as evaluations of these forms of marketing are becoming increasingly important. The purpose of this paper is to contribute to social media strategies and to develop a model to evaluate social media performance and the challenges that arise. The authors have created six-stage framework for this purpose.

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