Here’s Why Your Facebook Custom Audiences are Failing (And How to Fix Them ASAP)

62% of small business owners say that Facebook Ads miss their intended targets and don't perform to expectations. According to the article, the Facebook custom audience is failing for three reasons: the use of demographic data, the ignorance of interests and exclusion, and the short recency window. AuthorNeil Patel comes up with several solutions for these problems. First, he suggests that instead of targeting all website visitors, business owners should target by specific page visits and user flow.

How to Use Facebook Lookalike Audiences to Scale Your eCommerce Business

A lookalike audience gives you a pool of very high-performing target consumers. An interest-based audience, however, may prove to be troublesome should interests and data become outdated or misinterpreted. This article takes marketers through the process of creating a lookalike audience. Source (sometimes referred to as seed) audiences generally need to be made up of 1,000 to 50,000 people. Marketers can then select a region/country to target. The article asserts that the best percentage for a lookalike audience is 1% based on cost per lead being the cheapest.

How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday

While pay-per-click (PPC) campaigns may be an important part of your keyword strategy, it is important to correctly attribute your success to the right strategy. It is especially difficult to combine SEO and PPC in a way that works well .. Despite many myths that paid advertising directly impacts organic search results on Google, there are still some predictable ways that paid and organic search results tend to overlap.

Keywords: What Are Keywords & Why Do They Matter for PPC?

This article gives timeless information about keywords, with the specific explanations and definitions of keywords, matches, and queries that you need to perfect your pay-per-click strategy. To make your text ads relevant, use keywords that are most relevant to your target market by grouping keywords by themes. Then, customize your ads with strategies like dynamic keyword insertion and sitelinks. Make sure to also specify which kind of match your ad should have, whether broad or exact or something in between. Read this article below to gain a deep insight into marketing with keywords.


MyTona, a gaming company, achieved a 20% higher return on ad spend than on previous campaigns while working with Facebook Marketing Partner Nanigans to run large-scale campaigns for a new mobile game. The campaign used the information from customers with the highest lifetime value to create a custom audience and lookalike audiences based on them. Moreover, the campaign chose to use videos to attract potential customers rather than still images.

The Ultimate Guide to Facebook Ads Interest Targeting Research (Advanced Methods Exposed)

This article covers the best way to target and introduce a company to an audience that wasn’t expecting to find it or wasn’t even looking for it. Facebook gives marketers the ability to search within people’s profiles through keywords. The best result is finding people who have a deep love for topics that the company is directly involved with. The example used in the article is golfing: Avid golf fans know who Bubba Watson is and everyone knows Tiger Woods. The article gives marketers 16 ways to find interests, and also provides five methods to target these consumers.

How to Use Lookalike Audiences to Generate High-Quality Leads

Facebook’s lookalike audiences can reach high-value cold audiences even though they may never have heard of the brand. The article lists four strategies to generate high- quality leads while using a lookalike audience. First, creating a custom audience should be based on identifying high-value customers. Then, video views can be used as a measure to target users and the clicked CTA (call to action) button is a great lookalike audience to create.

48 Fatal SEO Mistakes to Avoid Weakening Your Rankings

Having trouble getting started with your search keyword strategy? This article below gives 48 great solutions for specific problems you may be having with your SEO or pay-per-click campaigns. No need to sift through the entire article—just select a mistake in their list to see details and solutions! Some Some solutions are given in o detail with suggested content optimization strategies such as working with long-tail keywords, alt descriptions, and local SEO.

7 Deadly AdWords Mistakes That’ll Make You Broke (And How to Fix Them)

This article goes in depth on the mistakes you may be making when you use AdWords, such as not using negative keywords. More than that, Neil Patel explains how to optimize different AdWords options for your business. For example, ad extensions can help you write effective ad copy using rich snippets that already have a guaranteed high click-through rate. Patel also explains how to make sure your SEO strategy pans out in the long run by merging it with metrics like customer lifetime value and conversions.

Competitive Poaching in Search Advertising: A Randomized Field Experiment

Competitive poaching is the act of bidding on competitors’ keywords in addition to your own. This way, searchers that are looking for solutions that your competitors are known for can be directed to your website. This article explores the question of whether or not you should use competitive poaching within your search advertising strategy. In addition, the article asks how a particular ad copy variation will change the number of clicks you will get when betting on competitor keywords.