This article details how podcasting is an effective platform for brands to use for marketing. On a monthly basis, over 73 million Americans will listen to a podcast. Trust and recall for brands advertised in a podcast is highest compared to all other audio platforms. Thirty percent of all monthly podcast listeners are between 12 and 24 years old, and 27% of listeners are male. Nearly half of all podcasts are listened to in the car.
This article discusses the audiences of traditional radio compared to podcast audiences. Although the number of podcast listeners is on the rise, over 90% of the adult population continue to listen to traditional radio. Ad spend continues to be much higher on traditional radio compared to podcasts; however it is expected that by 2020 ad revenues on podcasts will increase by 110%. Additionally, advertisers are increasing their spend on podcast marketing. Podcasts offer the ability to have highly relevant ads to the user, as many podcast ads are read by the podcast host.
This article explains why and how marketers should add podcasts to their marketing strategy. The first reason is the accessibility of podcasts—most are free and offer the ability to reach an on-the-go audience. Additionally, while 65% of the population are visual learners, 30% of the population are auditory learners, so podcasts offer the ability to reach these auditory learners through a spoken ad. Podcasts can also help in brand awareness and engagement, as podcasts are a great way to build trust between the brand and the audience.
This article provides a rationale for companies to utilize podcasts as an extension of their brand. Podcast use and popularity have grown since podcasting was invented in 2004, and there are currently over 500,000 podcasts available today. Brands should leverage the reasons people listen to podcasts when creating a podcast, which include authenticity, convenience, simplicity, and nostalgia. There are many benefits for brands that create their own podcast, which include creating brand awareness and driving traffic to their website.
This article provides a history of podcasting and its growth since 2012. Podcasting platforms are ranked based on the number of subscribers on a given platform. (iTunes leads with over one billion subscribers.) The advantages of creating a podcast include greater visibility, increasing website traffic, and building a loyal following. It is predicted that by 2020 there will be $500 million in ad spend on podcasts. This article also provides demographic statistics and information about where most people listen to podcasts.
An effective way for B2B companies to target potential customers is to use social media networks. This article discusses six of the best social media platforms for B2B companies. Different platforms serve different purposes. For content marketing purposes, LinkedIn can assist businesses in reaching a targeted audience and interact with other professionals. Twitter is another effective social media network that businesses can use to engage with followers, with the goal of humanizing their brand.
The majority of B2C companies are early adopters of social media marketing, but B2B companies remain skeptical due to the inability to measure the effectiveness of social marketing activities. This paper focuses on three differences in social media platforms for B2B compared to B2C companies. The first difference lies in format of content. B2C companies focus heavily on casual visual content, but B2B companies pay more attention to professional types of content. Another difference is with the social media channel.
Social media remains an important platform that B2B companies struggle to use effectively for their marketing. However, there is a lot of potential for B2B companies to use social media networks for marketing. LinkedIn, Twitter, Facebook, YouTube, and Pinterest are all social media platforms that B2B companies can use for marketing. This article describes the different applications for marketing on each of these social networks. LinkedIn is very effective for lead generation, while Pinterest is a good source to spread pictures of products and infographics such as data and charts.
This paper describes the differences in social media marketing for B2B compared to B2C companies and provides tips for B2B businesses to build their marketing strategy. First, B2B companies should focus on brand development and lead generation. Facebook and LinkedIn are the top-two marketing channels B2B marketers choose. While B2C companies strive to improve brand awareness by creating unique or different content, B2B companies should focus more on providing content that can help audiences to be more productive and successful with their businesses.
This article provides a step-by-step guide to turning customers into advocates through user-generated content. The first step is to figure out which platform advocates will be best received by a business’s target audience. The second step is to set specific user-generated goals in terms of a content strategy. The third step is to clearly explain what kind of content is desired from the audience. The fourth step is to focus on community building through the content that is collected and posted.