Over time, key metrics for calculating marketing returns have shifted to become more customer-centric. One key ratio for any marketing manager to be aware of is to know is customer lifetime value to customer acquisition cost (CLV:CAC). Often when calculating CLV:CAC one can get lost in the details of ARPA, bookings, and churn rate. At this point it can become difficult to know exactly how best to use these calculations and adjust for particular situations.
Third-party data hasn't left Facebook altogether. Dealers need to know that Facebook is definitely still the place to reach shoppers, even without third-party data. Back in March 2018, Facebook announced an end to Partner Categories, the ad-targeting parameters that were sourced by third-party data providers like Oracle Data Cloud and Acxiom. . If you can't use Polk data to hone in on the in-market shopper, what good are Facebook ads? Talking to dealers across the United States, the move raised the question of whether Facebook advertising will still be have value.
Many advertisers have a good understanding of their target audiences on Facebook, but many are still unsure about which type of ad placement will give them the best results when targeting those audiences. This article has a great infographic from Spiralytics that can help in understanding which placements will help you with your specific advertising goals and objectives, and what type of creative those placements support. It offers insight into how to best use the tool Facebook ads, Instagram ads, Audience Network, Instant Articles, and Messenger to achieve your target goals.
Is your marketing team ready for General Data Protection Regulation (GDPR)? This article is a basic guide to learn what GDPR stands for, why it has been introduced now, and why as a marketer it is vital for you to understand this data related privacy regulation. GDPR is also a golden opportunity for marketers to create the best targeted marketing campaigns with people that are engaged with the brand. And finally, this article offers a short checklist of nine practical tips to help you meet the requirements to become GDPR compliant.
The article here discusses the performance of social media marketing. An interface allows users to view general social media performance or Facebook ads specifically. Viewers can use the worldwide metrics or choose a specific country from the drop-down bar. Viewers can also look through specific data like cost per click (CPC), CPC growth, Clickthrough rate (CTR) and CTR growth. There is also a chart that measures the above mentioned metrics via quarterly reports. In addition, viewers may download the information into an excel file along with any chart pictures.
How do you truly measure the health of your business? While the day-to-day financial health of a company are essential to running the enterprise, the CMO's focus has to be on the customer. One important calculation for measuring customer satisfaction and resulting profitability is LTV:CAC, the ratio of customer lifetime value to customer acquisition cost. This guide will show you exactly how to calculate this ratio. Through a case study of Starbucks, you will be able to determine the best methods for this calculation and the right one to utilize for your company.
The responsibility of each advertiser is to do exactly what Facebook's doing! The social network's GDPR preparations are focused on three cornerstone commitments: transparency, control, and accountability. Here are some of the key ways in which Facebook's response to the GDPR--and thus, the GDPR itself--will impact you as an advertiser. In this article we dive into Facebook's latest release regarding GDPR compliance and, most notably, what it means for the three-million-plus businesses that advertise on Facebook.
Google My Business (GMB) has become the crème de la crème of local search. Once you've verified your business on GMB, it's time to optimize your GMB listing. This article provides detailed hands-on instructions to help local businesses meet Google's specific requirements for optimization of their listings. Additionally, this fresh article demonstrates newly added features to GMB such as emoji-relevant searching that local business should take advantage of to stand out from the crowd.
It is estimated that four out of five customers use search engines to find local businesses. This guide provides best practices for local SEO tools, tactics and optimizing your site for Google My Business; simple website updates provide details to improve your local SEO.
In this top-line summary report, you will see national trends (2015 - 2017) as they relate to media usage for finding local business information. Specifically, 86% said they used a search engine to find a local product or service in the past month. Do you want to find out which media is the most/least trusted? Most/least accurate? Which media channels do consumers use when ready to make a purchase?