The Q1 Survival Guide

The 2017 CMO Survey Executive Summary can provide you with the latest insights into marketplace dynamics, spending, and trends. This biannual report provides an in-depth examination of both examination of strategy and sentiment across the marketing industry. The report is a joint venture between Deloitte, American Marketing Association, and Duke’s Fuqua School of Business. Compiled from the survey responses of 2,813 marketers at top companies, the 2017 CMO Survey examines nearly every aspect of the current marketing landscape.

2017 CMO Survey

The 2017 CMO Survey Executive Summary can provide you with the latest insights into marketplace dynamics, spending, and trends. This biannual report provides an in-depth examination of both examination of strategy and sentiment across the marketing industry. The report is a joint venture between Deloitte, American Marketing Association, and Duke’s Fuqua School of Business. Compiled from the survey responses of 2,813 marketers at top companies, the 2017 CMO Survey examines nearly every aspect of the current marketing landscape.

A Marketer’s Guide to Reaching Each Consumer Generation

Yes Lifecycle Marketing surveyed more than 1,000 consumers to outline the distinct shopper personas for Centennials, Millennials, Generation X, and Baby Boomers. Find out the factors that influence their purchase decisions and get actionable strategies on ways to engage shoppers from each generation. Key findings include: More than a third of consumers (36%) have opened separate email accounts solely for brand communication.

The State of Marketing Attribution 2017: new research

There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state?

Snapshot Report: Marketing Trends Across Retail and Consumer Goods

Get insights from over 570 retail and consumer goods marketing leaders. Download now and learn the effects and benefits of emerging retail marketing standards, including: Cross-functional collaboration, increased mobile usage and emerging tech, and personalized customer journeys.

US Ecommerce Performance 2017

This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources. The various metrics covered include the following: Digital and mobile shoppers and buyers, Ecommerce and mcommerce sales growth, Ecommerce and mcommerce sales share, Ecommerce sales breakdown by product and season, Ecommerce performance metrics by device and operating system, Fullfillment, and Top ecommerce platforms.

The Gmail Effect

Yes Lifecycle Marketing analyzed more than 7 billion emails sent in Q3 2017 to identify how changing consumer behaviors and new email standards dictated by leading Internet Service Providers (ISPs) have influenced overall email engagement. Key findings include: The dominance of Gmail, the use of non-traditional themes, declining email engagement. Download the report to learn actionable email strategies to address these trends and enhance email engagement as we head into the holiday season.

Q3 2017 Email Benchmark Report

Yes Lifecycle Marketing analyzed more than 7 billion emails sent in Q3 2017 to identify how changing consumer behaviors and new email standards dictated by leading Internet Service Providers (ISPs) have influenced overall email engagement. Key findings include: The dominance of Gmail, the use of non-traditional themes, and declining email engagement.

2017 and Beyond:A Guide to Loyalty Strategies for an Omnichannel World

Loyalty programs have traditionally been associated with generic discounts or opportunities to earn redeemable points. According to eMarketer, while loyalty membership enrollments are rising, active participation is falling - and this is largely because brands fail to connect and engage customers in meaningful ways.

How Mature is Your Omni-Channel Marketing Strategy

If you’ve ever wondered, “How am I doing?” when it comes to implementing an omni-channel marketing strategy, then rest assured—you’re not alone. Providing a relevant, engaging customer experience across all channels is easier said than done, and it can be challenging to gauge how well you’re performing. Download our readiness assessment to determine the current state of your marketing organization, as well as actionable next steps on the journey to omni-channel marketing.

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