Social media accounts for a third of all time spent online. Naturally, marketers have embraced the channel — and some highly effective strategies have surfaced. Discover 50 standout practices for marketers on social media, including strategies for: Social listening to measure success and improve campaigns, interacting with fans and detractors to strengthen relationships, and creating relevant, scroll-stopping ads and content.
This eBook, A Guide to Omnichannel Campaign Measurement, will give you a valuable start on improving the return on your marketing spend. It will help you: Understand the importance of leveraging both digital and offline channel data for holistic and accurate measurement, learn how investing in accurately designed test-and-control experiments increases the effectiveness of your campaigns, and discover how laying a unified data foundation for your marketing and advertising ecosystem enables accurate measurement.
365 Days of Content Ideas & Hashtags will make sure you never run dry of fun ideas for your marketing content and social media. Learn different topic and hashtag for every day of 2018 based on national and international "day of" events, holidays, and celebration days, and keep your social engagement relevant and your reach high.
Learn why batch-and-blast email is losing its effectiveness and the email techniques to replace it, how techniques like user-generated content and the mining of unstructured data can boost email effectiveness, what artificial intelligence is offering today – and what it could offer years from now, and how omnichannel merchants can leverage physical locations as part of their online strategy.
In today’s connected world, where people are constantly confronted with a myriad of content competing for their attention, what content and sources do consumers seek out, trust and find influential? We surveyed 2,000 adults in the U.S., UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.
Location intelligence. Landing page tips. In-store social engagement. There’s so much to learn and master about social for retail. To help kick-start your new year, we’ve gathered our most popular retail blog posts. Learn best practices for unlocking the potential of location intelligence, how retailers can use social engagement to drive in-store sales, and proven social media marketing strategies from three leading retailers.
Today’s email marketers strive to build relationships with their customers and drive revenue through the email channel. Building an optimized email program requires marketers to incorporate certain key email campaigns designed to keep customers engaged throughout the subscriber lifecycle. To help marketers build and run an effective email program, we created our latest guide—2018 Email Marketing Lookbook.
Destinations, venues, terminals, and malls now recognize that they are more than physical spaces — today they aim to enrich consumer experiences. But how can brands unlock this potential — aligning digital and physical spaces for truly integrated, multichannel experiences? Connected Spaces is a combination of technology and data that enables you to better identify, understand and engage with customers across all touchpoints.
As more people turn to apps, there's plenty of opportunity for brands to build longer, more valuable relationships with their users. Now you just need to know where to focus your strategy, and we're here to help. In our free 2018 App Marketing Guide, we analyzed the big events, trends, and data behind mobile marketing in 2017. It covers everything that’s going to drive the best in mobile engagement and analytics this year. Inside, you’ll find out why: Onboarding matters more than ever, Rich push notifications get better results for marketers, A.I.
Most marketers think they have a good understanding of wants and expectations of their different audience groups. But often, they rely on stereotypes about consumer segments which might overgeneralize and mislead marketing strategies. Yes Lifecycle Marketing surveyed 300 brands online and during the Shop.org conference in September of 2017 to uncover exactly where marketers’ understanding of their audience falters, and identify ways to bridge those gaps.