48 Fatal SEO Mistakes to Avoid Weakening Your Rankings

Having trouble getting started with your search keyword strategy? This article below gives 48 great solutions for specific problems you may be having with your SEO or pay-per-click campaigns. No need to sift through the entire article—just select a mistake in their list to see details and solutions! Some Some solutions are given in o detail with suggested content optimization strategies such as working with long-tail keywords, alt descriptions, and local SEO.

7 Deadly AdWords Mistakes That’ll Make You Broke (And How to Fix Them)

This article goes in depth on the mistakes you may be making when you use AdWords, such as not using negative keywords. More than that, Neil Patel explains how to optimize different AdWords options for your business. For example, ad extensions can help you write effective ad copy using rich snippets that already have a guaranteed high click-through rate. Patel also explains how to make sure your SEO strategy pans out in the long run by merging it with metrics like customer lifetime value and conversions.

Competitive Poaching in Search Advertising: A Randomized Field Experiment

Competitive poaching is the act of bidding on competitors’ keywords in addition to your own. This way, searchers that are looking for solutions that your competitors are known for can be directed to your website. This article explores the question of whether or not you should use competitive poaching within your search advertising strategy. In addition, the article asks how a particular ad copy variation will change the number of clicks you will get when betting on competitor keywords.

THE MODERN DIGITAL MARKETING FUNNEL: STRATEGIES FOR EACH STAGE OF THE ONLINE BUYER’S JOURNEY

The classic marketing funnel that most marketers have been accustomed to has been shown to be ineffective at predicting the current customer path to purchases. This article puts forth a new model for the online buyer journey. The new model is considered a loop and has four distinct features. It starts with awareness and then moves to a consideration minor loop, which includes discovery and research. Next, the customer moves to purchase and finally ends with a post-purchase and loyalty loop. This model can also be simplified to "see, think, do, and care."

Episode 7: Understanding Voice Search and the Future of SEO

According to this podcast, 30% of searches will be done without a screen by 2020. However, there are a few key differences every marketer must understand before delving into this new realm of SEO marketing. The most obvious difference between voice search rankings and typical search results is that there is usually one result for voice search, which has big implications for your results. Another difference to watch out for: voice assistants can come back to users with refinement queries, which typical searches do not have the capacity to do.

Marketing Beyond the Screen:Using Voice Technology to Boost Brand Engagement

This eMarketer article goes through some of the benefits and trade-offs to marketers who are interested in voice-activated hardware and software. One of the big trade-offs is what customers are giving up in exchange for smart speakers (traditional radio, smartphones, and TV). By 2020 it is expected that over 105 million people (31.6% of the population) in the US will be using voice assistant devices. Despite these losses, many opportunities present themselves in voice.

Voice Search for Local Business Study

This article presents a lot of interesting and valuable statistics on voice search on the topic of local business. 58% of consumers have used voice search to find local businesses, while 46% of voice search users look for local businesses on a daily basis. Over a quarter of voice search users look at the website of a local business after making a voice search. Consumers use voice search to make reservations, hear prices, and to find out what products businesses offer. Find useful tips for using voice SEo for local businesses by clicking below!

How to Use Social Media at Every Stage of the Funnel [Free Guide]

This article gives a great overview of content creation on social media, teaching you how to nurture your customers in every stage of the funnel: attract, convert, close, and delight. At each stage, Hubspot provides different metrics for you to measure your success along the way. The article also features real examples of successful social content to inspire your ideas of creative social content for your customer.

The Power Of Customer Context

The newest way to engage customers is to forge connections through customer interactions with the brand. One of the best ways to do this is to create a self-sustaining cycle of customer interactions across the brand. This article goes into great lengths on how to create what is called the interaction cycle, where customer insights trigger customer interactions, which in turn create new insights to interact with. This Forrester article also lays out four steps in harnessing the power of customer context.

How to Choose the Best Social Media Platforms for Your Business

The benefit of this article is that it goes into detail of the overall demographics of various social media platforms. It starts off by covering the four biggest social media platforms: Facebook, Twitter, Google+, and YouTube. It then moves into covering the demographic breakdown of smaller social media platforms like Instagram, Pinterest, Reddit, and LinkedIn. For international marketers, this article also goes over some interesting statistics about Chinese social media platforms like Qzone, Renren, and Weibo, all boast user counts in the hundreds of millions!

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