When faced with an ad a customer will find some way to ignore it. The question all advertisers face is: how do we grab their attention and prolong their recall of our advertisement? The answer is simple and complex: make an advertisement that surprises and delights the customer, whether through concept, design, or both! To help inspire the struggling marketer, Canva has created a list of 50 great print ads.
The rise of digital advertising is disrupting the traditional brand marketing paradigm, and branding is now, more than ever, an omnichannel endeavor. While mail has historically been overlooked for brand building, two previous studies by the U.S. Postal Service Office of Inspector General (OIG) pointed to its potential effectiveness, particularly because of its lasting impression and ability to make an emotional connection with consumers.
Reaching the right consumers is an ongoing struggle for businesses, both large and small. Companies need to understand their target audiences and find effective ways to communicate with them. Customizing advertising efforts to specific consumers, including using demographic variables such as age, is a long-standing component of marketing strategies. But with the ascendance of digital media, companies need to understand if and how their new and traditional advertising efforts resonate with younger, digitally native consumers.
62% of small business owners say that Facebook Ads miss their intended targets and don't perform to expectations. According to the article, the Facebook custom audience is failing for three reasons: the use of demographic data, the ignorance of interests and exclusion, and the short recency window. AuthorNeil Patel comes up with several solutions for these problems. First, he suggests that instead of targeting all website visitors, business owners should target by specific page visits and user flow.
A lookalike audience gives you a pool of very high-performing target consumers. An interest-based audience, however, may prove to be troublesome should interests and data become outdated or misinterpreted. This article takes marketers through the process of creating a lookalike audience. Source (sometimes referred to as seed) audiences generally need to be made up of 1,000 to 50,000 people. Marketers can then select a region/country to target. The article asserts that the best percentage for a lookalike audience is 1% based on cost per lead being the cheapest.
While pay-per-click (PPC) campaigns may be an important part of your keyword strategy, it is important to correctly attribute your success to the right strategy. It is especially difficult to combine SEO and PPC in a way that works well .. Despite many myths that paid advertising directly impacts organic search results on Google, there are still some predictable ways that paid and organic search results tend to overlap.
This article gives timeless information about keywords, with the specific explanations and definitions of keywords, matches, and queries that you need to perfect your pay-per-click strategy. To make your text ads relevant, use keywords that are most relevant to your target market by grouping keywords by themes. Then, customize your ads with strategies like dynamic keyword insertion and sitelinks. Make sure to also specify which kind of match your ad should have, whether broad or exact or something in between. Read this article below to gain a deep insight into marketing with keywords.
MyTona, a gaming company, achieved a 20% higher return on ad spend than on previous campaigns while working with Facebook Marketing Partner Nanigans to run large-scale campaigns for a new mobile game. The campaign used the information from customers with the highest lifetime value to create a custom audience and lookalike audiences based on them. Moreover, the campaign chose to use videos to attract potential customers rather than still images.
This article covers the best way to target and introduce a company to an audience that wasn’t expecting to find it or wasn’t even looking for it. Facebook gives marketers the ability to search within people’s profiles through keywords. The best result is finding people who have a deep love for topics that the company is directly involved with. The example used in the article is golfing: Avid golf fans know who Bubba Watson is and everyone knows Tiger Woods. The article gives marketers 16 ways to find interests, and also provides five methods to target these consumers.
Facebook’s lookalike audiences can reach high-value cold audiences even though they may never have heard of the brand. The article lists four strategies to generate high- quality leads while using a lookalike audience. First, creating a custom audience should be based on identifying high-value customers. Then, video views can be used as a measure to target users and the clicked CTA (call to action) button is a great lookalike audience to create.