As marketers continue to explore methods of advertising – social, search, email – it’s now possible to reach consumers anytime, anywhere. In this increasingly digitized world, some businesses have discounted the value of direct mail. However, recent research has revealed that overall engagement remains high, particularly among Millennials. Heightened engagement both with mail and new media provides opportunity for campaigns to reach consumers across multiple touchpoints, increasing impact.
In this top-line summary report, you will see national trends (2015 - 2017) as they relate to media usage for finding local business information. Specifically, 86% said they used a search engine to find a local product or service in the past month. Do you want to find out which media is the most/least trusted? Most/least accurate? Which media channels do consumers use when ready to make a purchase?
It is estimated that four out of five customers use search engines to find local businesses. This guide provides best practices for local SEO tools, tactics and optimizing your site for Google My Business; simple website updates provide details to improve your local SEO.
Google My Business (GMB) has become the crème de la crème of local search. Once you've verified your business on GMB, it's time to optimize your GMB listing. This article provides detailed hands-on instructions to help local businesses meet Google’s specific requirements for optimization of their listings. Additionally, this fresh article demonstrates newly added features to GMB such as emoji-relevant searching that local business should take advantage of to stand out from the crowd.
The article presents a case study of 11 competitive keywords used on Google search in order to learn about the prevalence of local pack ads. The study showed that a significant number of keyword searches (between 10% and 64%) brought up local ads on top of organic results. The report also notes that 100% of these ads linked back to a Google business panel instead of a company website and asserts that it is time for businesses to take local pack ads seriously and create a Google My Business profile to improve their search engine performance.
The report demonstrates the importance of local SEO. It includes 15 simple, straightforward recommendations to improve your company’s local SEO with the section on keywords, links, tags, Google profiles, maps, virtual tours and reputation management, as well as some general tips for style, context and branding.
This article examines the relationship between brand and consumer relationships and how they can be facilitated through augmented reality. In particular this study focuses on the use of Sephora’s mobile augmented reality app by consumers. This study also looks at the integration of self-augmentation and consumers’ self-concepts. The study also looks at where consumers use augmented reality apps. This study suggests that augmented reality apps need to be user-friendly, but not perfect, in order to be successful.
This article showcases the categories that US internet users would like to shop for via augmented reality. 60% of internet shoppers would prefer to shop for furniture via augmented reality. 55% of internet shoppers would prefer augmented reality to shop for clothes. Groceries were preferred by 40% of internet shoppers and shoes were preferred by 35% of internet shoppers. Make-up and jewelry were preferred by 25% of internet shoppers. While toys were preferred by 22% of internet shoppers. This study was based on the responses of 1,062 online shoppers in August 2016.
Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
This study explores the effect of augmented reality on consumer responses. The study uses interactive technologies such as interactive screens and smart device apps. The study has found that augmented reality differs from other forms of interactive media. Augmented reality has a low connectivity which relates to a low social-interactive engagement. However, augmented reality does have the ease of mobility and location-specificity, which relates to a more unique customer experience.