Stein Mart is a national upscale, off-price retail chain for clothing, accessories, housewares and home décor. To build a database of new customers by leveraging referrals from existing customers, Stein Mart partnered with marketing intelligence firm DirectMail.io. Stein Mart sent postcards to its customers in select locations that directed recipients to its website, where they could access discount offers and enter a sweepstakes.
Graze is the first company in the world to marry tech and food, providing healthy, hand-picked, and pre-packaged snacks via a subscription service. Graze started its business in the United Kingdom in 2008 and has since expanded to the United States (U.S.). In November 2013, Graze launched a nationwide service throughout the U.S., exceeding the 100,000 customer mark within three months.
A home furnishing retailer wanted to promote a special two day event at ten stores across the country. They had previously used mail, but wanted to also incorporate digital advertising in order to engage better with existing customers.
Morris Habitat for Humanity (MHFH) in Morris County, New Jersey wanted to leverage digital technology in a multi-touch, personalized campaign as a way to maximize their efforts and get the best possible return on investment for their 25th anniversary. Working with SVO, Inc., a print and direct marketing company, MHFH created a fresh approach to connect with potential donors on a more personal level.
Business education is an increasingly competitive industry, and business schools are looking for effective ways to obtain and maintain an edge over competitors as they seek to attract the best and the brightest students around the world. The Fox School of Business at Temple University was looking for a strategy to increase its applicant pool. The admissions staff was exploring different marketing tools and channels to find the best way to engage with prospective students.
The American Institute of Certified Public Accountants (AICPA) wanted to raise awareness of and grow membership in their Tax Section, a group of CPAs who specialize in taxation issues. AICPA partnered with Prompt Mailers, a direct marketing solutions company, to create a cross-media campaign
Pacesetter Enterprises, Inc., a family owned print and marketing communications company, partnered with Saint Francis University (SFU) to create a year-long campaign to increase alumni engagements and donations. MindFire’s Studio marketing automation platform was used to build and run the campaign.