Yogurt Company Promotes Their Growing Business
YetiYogurt Frozen Creations is a chain of self-serve frozen yogurt stores that built its brand in the Pacific Northwest. The company wanted a marketing campaign that would increase brand awareness and promote new locations. The company used Every Door Direct Mail® (EDDM) to mail postcards in the area surrounding their location. The initial mailing generated over $4,000.00 in sales at the time of this study.