Will Print Advertising Still Work in 2018?

Image of crossed arms in front of a magazine

Print ads, touted as outdated, have been consistently overlooked throughout the past decade. This article explores if this impression is justified. According to the article, it is often easier to include print advertising in your marketing spending, as it is easier for print than digital to make sure that you are reaching the right customers. On the other hand, digital advertisements often go unnoticed within the fast-paced digital medium, and sometimes it is ambiguous who you have actually reached. While there are benefits to both mediums, each one requires a new set of skills. Find out below what the best practices are for making a print ad memorable.

Publication: 
Mediaspace Solutions
Author: 
Jenna Bruce
Document Type: 
Research
Paywall: 
Free

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