Why Podcasting Works with Marketing

Illustrated microphone with symbols around it including a hand-held microphone, headphones, music notes, play button, and radio

This article provides a history of podcasting and its growth since 2012. Podcasting platforms are ranked based on the number of subscribers on a given platform. (iTunes leads with over one billion subscribers.) The advantages of creating a podcast include greater visibility, increasing website traffic, and building a loyal following. It is predicted that by 2020 there will be $500 million in ad spend on podcasts. This article also provides demographic statistics and information about where most people listen to podcasts.

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