Why Podcasting Works with Marketing
This article provides a history of podcasting and its growth since 2012. Podcasting platforms are ranked based on the number of subscribers on a given platform. (iTunes leads with over one billion subscribers.) The advantages of creating a podcast include greater visibility, increasing website traffic, and building a loyal following. It is predicted that by 2020 there will be $500 million in ad spend on podcasts. This article also provides demographic statistics and information about where most people listen to podcasts.