Why Marketers Haven't Mastered Multichannel

In a June 2015 study by Lewis PR, 84% of senior marketers worldwide said multichannel marketing was a key focus of their current marketing strategy, and the same percentage intended to increase marketing spending on such campaigns in the coming year. When asked about the biggest challenges to multichannel marketing, nearly a quarter of respondents said they lacked the time and resources to develop and execute multichannel campaigns, and the same percentage struggled to get buy-in at the board level. Similarly, other issues related to a lack of investment in tools needed to manage multichannel campaigns as well as a limited understanding about the process as a whole. - See more at: http://www.emarketer.com/Article/Why-Marketers-Havent-Mastered-Multichan...

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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