Where B2B Marketers Are Winning in Social Media
LinkedIn is a valuable social media platform for professionals. Its credibility and establishment in the B2B industry make it an instrumental tool to B2B marketers. LinkedIn allows marketers to choose demographics and industry to better target audiences when promoting their content. Meanwhile, Facebook can help to build brand recognition and solidify authority in the digital marketing and SEO niche. Quora is another platform that B2B marketers can use for social media marketing. Quora is a question-and-answer platform that offers B2B companies an opportunity to drive traffic and engagement. LinkedIn, Facebook, Quora, Twitter, and Instagram are all social media platforms that have generated success for B2B marketers.