Voice Search Will Change Customer Discovery Forever

Image of a young boy and elderly man sitting next to a smart speaker

It is true that customers have started using voice search, but most of them are primarily using this for simple commands and meaningless searches. Intelligent agents can only do simple tasks on users' behalf. However, the authors of this Forrester article forecast that customers will adapt to voice search quickly as they have shorter attention spans, and companies will improve the ability of their intelligent agents to anticipate the need of customers in the next five years. In the end, the article provides a helpful voice search urgency chart for marketers to figure out the impact of voice search and how to prepare for it.

Publication: 
Forrester
Author: 
Collin Colburn with Melissa Parrish, Jennifer Wise, Christian Splaine, Christine Turley
Document Type: 
Research
Paywall: 
$

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