Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality

Learn how to goal set, monitor and optimize marketing's contribution to revenue, why marketing attribution is critical for tracking investments and return, how emerging technologies can illustrate marketing's impact on your business bottom line and, the value of a Marketing Performance Management tool

Publication: 
Forrester
Author: 
Allison Snow
Document Type: 
Research
Paywall: 
Free

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