User Generated Content: 5 Steps to Turn Customers Into Advocates

African american woman sitting on a couch in front of a camera. She is recording vlog of herself with makeup products.

This article provides a step-by-step guide to turning customers into advocates through user-generated content. The first step is to figure out which platform advocates will be best received by a business’s target audience. The second step is to set specific user-generated goals in terms of a content strategy. The third step is to clearly explain what kind of content is desired from the audience. The fourth step is to focus on community building through the content that is collected and posted. The fifth and final step is to analyze and measure the effectiveness of user-generated content.

Publication: 
Sprout Social
Author: 
Alex York
Document Type: 
Research
Paywall: 
Free

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