Use Social Data To Improve Your Social Marketing Maturity

A brand’s data capabilities, which include the ability to use customer insights (CI) to inform social and
nonsocial marketing programs, are key to advancing social marketing maturity. But few marketing leaders
know how to convert their social data into meaningful insights that help them win, serve, and retain
their customers. In this report, Forrester discusses how your social data can improve your overall social
marketing effectiveness — and describes the actions you can take today to get started. This report replaces
an earlier report that was formerly the continuous improvement report for this playbook.

Celestre, Kim; Elliott, Nate; Smith Allison; Pilecki&Colburn
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