US Connected TV Users

Image of people looking at different screens

This article gives a breakdown of smart TVs by number of users and households, and breaks down the number of connected TV users by household and number of users. The article then breaks down the particular brands of connected TV users, with Amazon Fire TV, Apple TV, Roku, and game consoles being the four largest. Roku, game consoles, and smart TVs have the largest penetration in the market. The article goes on to make predictions about which game consoles will stay relatively stable in terms of use and adoption. Amazon Fire, Roku, and smart TVs will see the largest growth over the next five years.

Publication: 
Emarketer
Document Type: 
Research
Paywall: 
$

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