The Ultimate Guide to Facebook Ads Interest Targeting Research (Advanced Methods Exposed)

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This article covers the best way to target and introduce a company to an audience that wasn’t expecting to find it or wasn’t even looking for it. Facebook gives marketers the ability to search within people’s profiles through keywords. The best result is finding people who have a deep love for topics that the company is directly involved with. The example used in the article is golfing: Avid golf fans know who Bubba Watson is and everyone knows Tiger Woods. The article gives marketers 16 ways to find interests, and also provides five methods to target these consumers.

Publication: 
AdEspresso
Author: 
Aske Christiansen
Document Type: 
Research
Paywall: 
Free

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