Trade Show Gained Thousands of Attendees from Direct Mailing
Film Stage & Showbiz Expo is a trade show for the entertainment industry, held in New York and Los Angeles. They have thousands of attendees and contributors from all over the industry and a variety of exhibitors at their shows. They sought a marketing tool to reach a diverse audience of sponsors, exhibitors, and attendees. They chose two types of postcards to connect with two different audience types, potential exhibitors and potential attendees. Their marketing campaign tripled their list of exhibitors and more than quadrupled their list of attendees.