Tracking: The Key to Digital Marketing Attribution

The article explains tracking as a trending digital marketing attribution approach for franchises. Topics discussed include a 2012 Google study with eConsultancy revealed benefits of marketing attribution like better budget distribution and improved knowledge of digital channel function, and tips for tracking digital marketing activities like making duplicate landing pages, tracking links and tracking codes.

Publication: 
Franchising World
Author: 
Marentis, Chris
Document Type: 
Research
Paywall: 
Free

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