The State Of Mobile Advertising: Context And Measurement Wanted

In their 2017 Global Mobile Advertising Benchmark Online Survey, Forrester surveyed 278 global marketers on their practices in mobile advertising initiatives. While marketers are spending more and more on advertising budgets, they often are not putting their money to good use. A great challenge to marketers is the collection of accurate and high-quality data, which many marketers are unable to do. Another challenge for marketers is resorting to banner ads, first-and last-click attribution, and demographic targeting instead of adopting new and improved methods. Read below about how to improve your own techniques and strategies in mobile attribution and advertising.

Publication: 
Forrester
Author: 
Samantha Merlivat
Document Type: 
Research
Paywall: 
$

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