Social Technographics® Defines Your Social Approach And Tactics

The question is no longer whether your customers use social media but rather how you can best use social media to interact with those customers. But how well do you know your customers on social media? Forrester's Social Technographics model, with updated data, helps you understand your customers and reveals whether your audiences use social media to interact with brands, in what part of the customer life cycle they use social media, which social behaviors they exhibit, and on which types of social sites they engage in those behaviors.

Liu Jessica; Fleming Gina
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