Social Media Marketing Performance Benchmarks, Worldwide
The article here discusses the performance of social media marketing. An interface allows users to view general social media performance or Facebook ads specifically. Viewers can use the worldwide metrics or choose a specific country from the drop-down bar. Viewers can also look through specific data like cost per click (CPC), CPC growth, Clickthrough rate (CTR) and CTR growth. There is also a chart that measures the above mentioned metrics via quarterly reports. In addition, viewers may download the information into an excel file along with any chart pictures.