Social Media Doesn't Set the Mood for Shopping

Image of a user pinching the screen on an iPad

Thinking you need to get a social media strategy to get ahead? Think again! The eMarketer article presents the argument that social media is not the place where users are most likely to shop. According to their research, Pinterest had the highest level of influence on consumers: 21% of people aged 18-24 said the platform influenced their shopping or purchasing. Furthermore, about 22% of internet users have heard of a product through social media. Why is social media not booming for product advertisement? The article explains this by theorizing that social media users do not want to shop or make purchases where they socialize.

Publication: 
eMarketer
Author: 
Krista Garcia
Document Type: 
Research
Paywall: 
$

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