Social Marketing Campaigns: Comparison of Social and Traditional Media

An abstract of a study by James et al comparing the use of social and traditional media for a food safety social marketing campaign targeting 18-44 years olds is presented. Accordingly, social marketing campaigns to influence health behaviors have increased dramatically within the past 20 years. Traditional campaigns have included television, radio public service announcements and print media.

American Dietetic Association. Journal of the American Dietetic Association
James, K;Albrecht, J A;Litchfield, R;Weishaar, C;Larvick, C;Schwarz, C;Brison, C;Temple, J
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