Shopper Insight Series: Points of Advertising Influence
Throughout this Perspective, we will examine the responses from our most recent Shopper Insight Series Survey. In a study of 1,000 individuals primarily responsible for making purchases for their household, we explore the differences in the use and impact of different advertising media on the purchase process of consumers from different demographic backgrounds. The panel is comprised of equal distribution across gender and age groups.
We portray the survey results within Market Track’s Advertising Influence Model, overlaying advertising and promotional data to help advertisers understand how to best engage their target consumers.