The Retailer's Mobile Marketing Playbook
Updated September 2017 to include the latest retail mobile marketing best practices and new examples from brands doing it right. There's been a lot of talk about omni-channel retail marketing this year, and for good reason. Consumers no longer engage with brands through one single channel. They are multi-taskers, and their paths to conversion are no longer linear. So how do retailers adapt to the omni-channel world? In our updated guide, we breakdown: How to set your retail brand up for omni-channel success, critical marketing campaigns you should run broken down by app channel, and the key elements of high impact campaigns that drive conversion.