A Repeatable Framework for Building Great Digital Campaigns

Ever feel like your customers and campaigns are moving targets? There's always another channel, a new technique, more social sites to examine, and datasets to analyze. Here are eight best practices, from planning to execution, to help digital marketers better connect with and engage customers.

Publication: 
Gartner
Author: 
S. Beck, Jennifer
Document Type: 
Research
Paywall: 
$

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