Predictive Content: The Key to Automating Engagement
Today's consumers strive to be informed and knowledgeable. They want to build relationships with brands, not just be sold to. That’s why 90% of businesses are putting more budget and resources into content marketing. However, many organizations struggle to get the curated content in front of the right audience in a way that is beneficial to both the consumer and brand. In order to achieve a sophisticated content strategy that engages consumers, marketers have to think beyond the publish button. That’s where Listrak's Predictive Content tool comes into play.