Political Mail and Millennials
Understanding Millennials’ attitudes and behaviors toward political mail is vital given the 2016 political climate. To that end, the United States Postal Service conducted focus groups, and conducted an online survey with Summit Research among U.S. adults, with an oversample of Millennials.
We provide insights and guidance regarding:
- Millennial attitudes, preferences and behavior toward political mail
- The impact that political mail can have on Millennials
- Tips that your campaign can put to use in reaching the Millennial audience