Podcast Advertising 2018 The Power and Potential of Storytelling for Brands
This article details how podcasting is an effective platform for brands to use for marketing. On a monthly basis, over 73 million Americans will listen to a podcast. Trust and recall for brands advertised in a podcast is highest compared to all other audio platforms. Thirty percent of all monthly podcast listeners are between 12 and 24 years old, and 27% of listeners are male. Nearly half of all podcasts are listened to in the car. Nearly 67% of ads in a podcast are read by the host; and because ads in podcasts are relevant to the viewers, 41% of viewers say they looked up the advertised item, and 28% of viewers purchased the advertised item.