Podcast Advertising 2018 The Power and Potential of Storytelling for Brands

Side view of female podcaster wearing headphones sitting at table with microphone at home

This article details how podcasting is an effective platform for brands to use for marketing. On a monthly basis, over 73 million Americans will listen to a podcast. Trust and recall for brands advertised in a podcast is highest compared to all other audio platforms. Thirty percent of all monthly podcast listeners are between 12 and 24 years old, and 27% of listeners are male. Nearly half of all podcasts are listened to in the car. Nearly 67% of ads in a podcast are read by the host; and because ads in podcasts are relevant to the viewers, 41% of viewers say they looked up the advertised item, and 28% of viewers purchased the advertised item.

Jasmine Enberg & Andrew Lipsman
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