Pharmacy Used Effective Marketing to Double Flu Vaccinations

Appleby's Drug Store business has been in operation since 1929 and provides their local community pharmacy, gift shop, coffee bar, and financial related services. The business sought to generate awareness about vaccinations and increase overall business. They used a direct mail marketing campaign to mail 10,000 postcards to residents in their local area. As a result of their marketing efforts, they doubled the number of flu shots given as compared to the previous year.

Document Type: 
Case Study

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