New Research: 35% of Competitive Local Keywords Have Local Pack Ads

The article presents a case study of 11 competitive keywords used on Google search in order to learn about the prevalence of local pack ads. The study showed that a significant number of keyword searches (between 10% and 64%) brought up local ads on top of organic results. The report also notes that 100% of these ads linked back to a Google business panel instead of a company website and asserts that it is time for businesses to take local pack ads seriously and create a Google My Business profile to improve their search engine performance.

Publication: 
Moz
Author: 
Dr. Peter J. Meyers
Document Type: 
Research
Paywall: 
Free
Description: 
A study from Moz found that 35% of competitive local keywords feature local pack ads that link to Google My Business listings. Read more here.
Meta Title: 
Study: 35% of Competitive Local Keywords Have Google Local Pack Ads

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.