New Research: 35% of Competitive Local Keywords Have Local Pack Ads

The article presents a case study of 11 competitive keywords used on Google search in order to learn about the prevalence of local pack ads. The study showed that a significant number of keyword searches (between 10% and 64%) brought up local ads on top of organic results. The report also notes that 100% of these ads linked back to a Google business panel instead of a company website and asserts that it is time for businesses to take local pack ads seriously and create a Google My Business profile to improve their search engine performance.

Dr. Peter J. Meyers
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