Most Important Social Media Metric According to Social Media Marketers Worldwide

The chart in this article ranks the most important social media metrics according to social media marketers worldwide as of 2017. Engagement and conversion rates made up 36% and 35% (respectively) of the importance graph. Clicks to websites accounted for only 13% on the graph. While audience growth made up 9%. Impressions and “other" constituted 3% each for importance. Respondents came from eight different countries. The respondents ranged from associates to board level directors. 51% of the respondents oversee social media strategies and view them as important to achieving marketing objectives. 12% of respondents were personally responsible for social media posting. Half of respondents were in the b2b field and the other half B2C.

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