Mobile's Trojan Horse: The Messaging Platform

Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably asking, "What am I missing?" A handful of apps globally have cracked the code on engaging consumers on mobile devices. These apps are evolving into platforms that dominate minutes of use. And you are probably asking, "Why should I care?" As an eBusiness professional, you should care about third-party entities that have greater access to your customers than you do. In this report, we help eBusiness professionals better understand the mobile messaging landscape and the opportunity it presents for customer engagement.

Ask, Julie A. ; Johnson, Carrie; Naparstek
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