Mobile App Installs: What You Need to Know About User Acquisition

More than seven in 10 marketers named user acquisition as a primary goal of their app-install campaigns, reflecting a market that has yet to embrace a more sophisticated model for gaining customers." This article discusses strategies for app user acquisition and attribution. Apple's App Store and Google Play are app markets that require considerations about the minor details: title, icon, description, video preview, and screenshots. Additionally, Facebook is predicted to be a very effective channel, especially when using videos which give high ROI. Discover more about attribution, ad fraud, and user acquisition by reading this e-marketer article.

eMarketer Pro
Rahul Chadha
Document Type: 
Get an edge on the competition by reading this in-depth guide on growing your mobile app user base. Discover effective channels, strategies, and more.
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How to Run an Effective Mobile App Install Campaign

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