Mobile App Installs: What You Need to Know About User Acquisition

More than seven in 10 marketers named user acquisition as a primary goal of their app-install campaigns, reflecting a market that has yet to embrace a more sophisticated model for gaining customers.” This article discusses strategies for app user acquisition and attribution. Apple's App Store and Google Play are app markets that require considerations about the minor details: title, icon, description, video preview, and screenshots. Additionally, Facebook is predicted to be a very effective channel, especially when using videos which give high ROI. Discover more about attribution, ad fraud, and user acquisition by reading this e-marketer article.

Publication: 
eMarketer Pro
Author: 
Rahul Chadha
Document Type: 
Research
Paywall: 
$

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