Micro-Influencer Marketing: A Comprehensive Guide

The article discusses a new concept in influencing marketing. Micro-influencers are social media individuals who work or specialize in a particular vertical and frequently share social media content about their interests. This Hubspot piece also points out some advantages of micro-influencers, including better engagement rates, more targeted audiences, and more affordable pricing. The article also provides some examples of significant brands that are successful in using micro-influencers for businesses ranging from consumer products to travel and accommodations.

Publication: 
Hubspot
Author: 
Sophia Bernazzani
Document Type: 
Research
Paywall: 
Free

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