Micro-Influencer Marketing: A Comprehensive Guide
The article discusses a new concept in influencing marketing. Micro-influencers are social media individuals who work or specialize in a particular vertical and frequently share social media content about their interests. This Hubspot piece also points out some advantages of micro-influencers, including better engagement rates, more targeted audiences, and more affordable pricing. The article also provides some examples of significant brands that are successful in using micro-influencers for businesses ranging from consumer products to travel and accommodations.