Merging Social Media And Direct Mail

Image of a man and a woman looking at a piece of direct mail

Besides a number of ways of connecting social media and direct mail, such as QR Codes and URLs, the article offers practical ways to refine a direct mail campaign by studying social media analytics. The three dynamic examples in the preceding paragraph of unified social media and direct mail campaigns can heighten the influence and reach of a company’s marketing strategy.

Publication: 
uspsdelivers.com
Document Type: 
Research
Paywall: 
Free
Description: 
Although social media & direct mail exist in 2 very different worlds, the two can be integrated to create an incredibly powerful direct marketing strategy.
Meta Title: 
Integrating Social Media Into Your Direct Mail Campaign

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