Measure The Return On Sales and Marketing Investments with the CLV:CAC Ratio

Seasoned marketers know that retaining customers is about much more than click-through rates. Particularly for subscription-based companies, an important measurement to remember is the ratio between a customer's lifetime value and their acquisition cost (CLV:CAC). This article shows what numbers to use to understand the spending required to maximize this important ratio.

Publication: 
Klipfolio
Author: 
N/A
Document Type: 
Research
Paywall: 
Free
Description: 
Find out how to strike the right balance in sales spending by using the customer lifetime value to customer acquisition ratio. Read more.
Meta Title: 
Calculating Customer Value Using the CLV to CAC Ratio

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