Marketing Campaign Increased Support of Those in Recovery

Hyannis Family Medical Care is a healthcare facility that specializes in the treatment of drug addiction. The healthcare company wanted a marketing campaign to broaden support for those in need of a recovery program. They mailed brochures to 24,000 local residences, three times over six months. They received over 100 phone inquiries and 54,000 website hits, which they estimate could result in 100 new patien

Document Type: 
Case Study

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