Marketing Beyond the Screen:Using Voice Technology to Boost Brand Engagement
This eMarketer article goes through some of the benefits and trade-offs to marketers who are interested in voice-activated hardware and software. One of the big trade-offs is what customers are giving up in exchange for smart speakers (traditional radio, smartphones, and TV). By 2020 it is expected that over 105 million people (31.6% of the population) in the US will be using voice assistant devices. Despite these losses, many opportunities present themselves in voice. More consumers are open to hearing voice ads, and a growing number of customers are using voice-activated shopping (over 25 million in the US by 2020).